Flipboard expands its local news coverage to more than 1,000 cities and towns in the US and Canada (Harry McCracken/Fast Company
Twenty-three cities of major importance which include Boston, Chicago, Dallas, Los Angeles, New York, San Francisco, and Seattle, were added when the service first began. In January 2020, more than 1,000 communities across both the United States and Canada will each have their own feed.
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From a few to more than 1000 local sources of news, Flipboard expanded its local news coverage. Flipboard TV, a service from the company which debuted in February 2020, collects information from local television stations. A staff member responds, “Say we have a feed for Syracuse, New York.”
“It comes from a newspaper like the LA Times.” The company’s decision to offer users the option of local feeds that they can choose from illustrates how difficult it is to know the nearby locations they’re interested in. Flipboard users Flipboard can choose from a selection of local feeds, which illustrates how difficult it is to identify which nearby areas they’re interested in.
According to the company’s CEO, for the purpose of providing local information, Flipboard just requires a “Zip-code-level” understanding of your location, not data about your location that is sold or stored. Users gain by divulging their location because Flipboard is able to use it to better make ads more relevant to the location.
